Romeo N168 is a beautiful fashion store famous for its careful selection of brands and for the interesting stylistic research of retail space. While the store is characterized by an eclectic taste, the identity is defined by two colors (Klein blue, fluorescent orange) and white backgrounds. The logo is simple and it is proposed in two variations. The main logo is for the stationary, the secondary logo for the packaging and social communication. For the opening party, the country was invaded by a huge number of posters. It was imagined a character with all the features and essence of the store. This was Romeo: wooden head, round eyes like two nails, marble hair, dressed in blue and white and with carpeted boots.
Graphic designer: Silvio Girolamo
Photo © Silvio Girolamo