My Group is involved in the design and marketing of three knitwear lines (Akep, Relive and Underscore). Its advantage is the Made in Puglia, identified itself by the high experience and the high knowledge of production techniques. The goal was to implement the company's visual identity by defining a contemporary image and in line with My Group aesthetics.
Polished and essential fonts are used for the logo and stationary. The chromatic choice is a reassuring nuance between two colors, one cold and the other warm. The pictogram is a clear reference to knitting yarns.