Interior concept and customized fittings for the multi-brand menswear store Maison Borracci with strong, clean lines and an almost monochromatic color palette that allows the clothes to take center stage. The geometric design language and the minimalist aesthetic create an individual identity of the store through a reduced palette of materials. From black painted iron tubes to wood treated with a gray cladding made of “calce”, marble dust and minerals, the materials are assembled in simple and repetitive shapes to avoid unnecessary details on the space. The large mirrors on the walls expand the perception of the room and permit the natural light to flow from the large glass windows into the space and to be diffracted all over the displays. The well calculated light system focus every single display and furniture pieces, all made by local artisans.
Interior designer: Silvio Girolamo
Location: Noicattaro (Bari)
Photo © Rosaria Loiacono