Balducci Beauty is a hair and skin care beauty salon. The new identity wants to convey professionalism, truth and style, all values ​​that are the basis of a successful business in the beauty field. The design of the logotype is defined by the succession of two typefaces, one softer and more sinuous and the other more linear, to emphasize the coexistence of creativity and discipline. The pay-off, instead, is broken down at the four vertices of an imaginary rectangle that encloses the logotype but which modulates itself occupying the corners of the print media (business cards, gift cards, fidelity cards). The theme of foliage and the choice of forest green color want, in some way, to re-emerge the ancestral link that people have with nature to welcome customers in a serene and relaxing atmosphere. The result is an interesting brand experience that respects the origins by offering a more contemporary and sophisticated image in the beauty world.