Criart - Renovation with passion
Branding / 2016 / Italy
Criart is a construction and renovation company. The experience and techniques absorbed by its founder, sig. Giuseppe Cristantiello, permit him to organize the company on the basis of hight professionalism, quality of services, fine-tuning costs. Enthusiasm and passion are the basis of Criart; integrity and accuracy are, instead, the constant investment.
The naming "Criart" is the result of the fusion of two words: "cristantiello" + "art". The pay-off outline the core business and the modus operandi made with passion. The logotype is a kind of flag where the contrasting typography and color are the modern and timeless expression of the brand identity. The pattern is the distinctive element of this identity. The bright yellow and black diagonal stripes aim to capture the attention of people in the city.