Branding / 2015-16 / Italy
Bloc is the appropriate strong name that the Client, known for the famous Albaluna shops, decided to give to this new store concept. Bloc Albaluna is a shop for man and for the woman absolutely stylish and underground.
The corporate identity has a strong impact because of the gold foil with which is treated the pattern (a row tiles effect) and logo. To make the project more dynamic, some products are printed on white background and others on black one.
The logo is bold and well defined. To promote the store, two different posters with the hashtag #bloc.