Acqu'e Farina is a take-away pizzeria in Rutigliano, a small town near Bari (Puglia). It's known for serving high quality pizza and other snacks to visitors, resulting in a really friendly atmosphere. Acqu'e Farina is directed to people who are looking for good mediterranean food and a comfortable and unique place with some seats.
The identity system reflects the singularity of the brand across different elements. The typographic logo is characterized by two different fonts and each one is related with the sense of the word. So, the word "acqua" reveals a soft lettering while the word "farina" a dotted one. Anyway the design maintains the brand pure, modern but with a classic feel. The color palette is based on warm tones such as brown and white.
The brand’s system offers an integral brand experience, where the enjoyment of apulian food, good pizza, and spending time together meet at the same place and continue at home.